The department is made up of highly specialized professionals in the fields of intellectual and industrial property and in the field of offline and online advertising.
The main sectors in which the department operates are the following:
Trademarks, Domain Names, Patents and Design
Through activities such as trademark prior searches aimed at defining an ad hoc protection strategy, trademark applications filing and registration activities, monitoring, renewal and management of portfolios of national, European and international rights, drafting of brand protection, study of designs (of product, package, store layout) aimed at defining the best protection strategy, drafting of T&C.
Through activities such as the study of commercial and technical knowledge in order to define the best protection strategy, for example, through the creation of a corporate policy and the drafting of specific clauses in the relevant contracts aimed to ensure the confidentiality and the value of the know-how.
Through activities such as the study of creativity / works, software and algorithms in order to define the best protection strategy and / or the contracts necessary for their protection, and software filing activity.
Through activities such as clearance of advertising campaigns according to national legislation (e.g. comparative advertising, promotions, communication through social networks) and sector (e.g. alcoholic beverages, special foods) and support in the implementation of influencer marketing campaigns.
Through activities such as drafting and negotiation of license agreements and assignment of industrial property rights, co-branding, commission of contents or intellectual works, software development, apps and domain names, distribution (of products and services, films and audiovisual works), sponsorship, franchising, non-competition agreements, secrecy and confidentiality.
IP Due Diligence
Through activities such as the examination of the portfolio of industrial property in order to highlight critical issues and strengths and collect the correct and complete information necessary both in case of sale, assignment or license of a specific asset, and in mergers and acquisitions or requests for loans.
Through activities such as the study of labeling profiles and the definition of a product launch strategy in compliance with the relevant legislation, analysis of in-store commercial communication profiles and on the package of food products, assistance with geographical indications and indications of origin.