IAB FORUM 2021 – BACK TO THE HUMANS: TIPS FOR A MORE SUSTAINABLE DIGITAL ADV
The next IAB Forum in now less than a month away and, on November 18th 2021, on the day dedicated to workshops, our firm will be among the players in the world of digital marketing who will delve into topics related to the future of advertising.
At 4:00 pm, Lapo Curini Galletti, Ilaria Gargiulo and Anna Maria Lorito will tell, with a practical approach, how to carry out their activities respecting – and enhancing – those who use or are recipients of digital services: the user, the consumer, the customer.
They will talk, among other things, about how to use and enhance AI, how to make information online, focusing on the ever-present theme of fake news, and we will see some ground rules for a more “sustainable” advertising, both from the point of view of the themes and the “story” of sustainability and through a more conscious use of data.
Here the complete program of the IAB Forum 2021: www.iabforum.it.